Safari With Us
About the Project
If this project doesn’t have my name on it, I don’t know which one would! As a vegetarian heading towards veganism, non-leather buyer, peta supporter, speaker of animals whenever I get the chance, my heart is with animals, all kinds. And yes, I take spiders outside, but if they’re large, ask my husband to do it.
Safari With Us (Pty) Ltd is an incorporated private tour agent & operator based in Johannesburg, South Africa. They arrange ethical and memorable safari, wildlife & adventure tours in South Africa, Kenya, Zambia, Zimbabwe, Mozambique, Namibia, Botswana, Tanzania, etc.
In October 2015, I was hired as a Content Marketing Strategist. In the first month, I evaluated the homepage and social media channels and delivered a Content Marketing Strategy with suggestions for improvement, redesigned the landing page that will be used in ppc campaigns, optimized and/or set up social media channels (Twitter, G+, FB, YouTube, LinkedIn, Instagram), promoted an upcoming tour via social media, engaged in a tweetstorm with other organizations to help put elephants, rhinos, lions, etc. on the CITES Endangered Species List Appendix 1, set up the team in asana, a project management tool for virtual teams, designed a few images, etc.
After 3 months of implementing my Content Marketing Strategy, direct bookings increased by 48%! Comparing the 2nd quarter of 2015 (3 months before hiring me) to the 2nd quarter 2016 (6 months after hiring me), the direct bookings increased by 434%!
All in the Name of Animals
I am extremely grateful for being a part of the Safari With Us team. Not only did I get to see positive results of my marketing efforts within just one month, but I also get to give precious and majestic animals a voice.
Safari With Us is an ethical tour operator, for example they do not offer any tours to parks that offer cub petting or walking with lions as these activities are usually associated with canned or trophy hunting. And with the increasingly growing hunting and poaching problem in Africa, lions, elephants and rhinos are heading towards extinction. No one wants that, so I strongly encourage every traveler to be aware of the current situation in Africa and not book these kinds of activities, no matter how tempting.
In the summer of 2016, I took a 3 week vacation with my family and personally met Andre Retief, the owner and operator or Safari With Us. My family and I visited South Africa, Botswana and Victoria Falls in Zimbabwe. aMAzing! Wow! Many of my photos, videos and blog posts are published: here, so check ’em out!